We care deeply about health and wellness, engage expert practitioners and pursue actions that enable people and organizations to thrive.
our vision
At Wellconnex, we envision a world where providers deliver proactive, integrated care that creates value for the healthcare system, while improving the health of the communities they serve.
For the Wellconnex team, integrated care occurs both within clinical teams and across an organization or healthcare system.
• At the clinical level, true integrated care looks like a team of diverse providers — from physicians to nurses to social workers to community-based navigators—collaborating to proactively care for the full needs of patients, from hospital to home.
• At the organizational level, integrated care strategies equip leaders and executives with the real-time data they need to align resource planning and contracting strategy to best support their clinical teams and patients while ensuring financial stewardship.
our mission
Wellconnex’s mission is to equip healthcare systems and their clinical teams with tools and strategies that promote proactive, integrated care. Our strategies and tools have been shown to simplify patient management and resource planning, optimize capacity, and improve clinical and financial outcomes.
We are an experienced consulting agency with proven solutions designed from the bottom-up to enable business leaders and clinical care teams to more efficiently and effectively manage large volumes of patients across their clinical programs and empower healthcare systems to deliver the best care possible for complex patients. By helping to more nimbly identify and engage patients that most need attention, our goal is to improve the quality of care and reduce unnecessary utilization, such as emergency room visits and hospital admissions.
the wellconnex story
Pressure to manage growing populations of patients in a cost-effective way has never been greater for healthcare systems and providers. For healthcare system executives, insurance and reimbursement reform have led to a wave of acquisitions fueled by an uncertainty about future revenue. This consolidation has created more complex healthcare systems with greater numbers of patients than ever before—increasing provider burnout and patient frustration over the difficulty they face accessing needed services in a timely way. These challenges have also become more acute following the COVID-19 epidemic, during which time, health systems have had to quickly pivot to telemedicine and other methods of proactively caring for patients remotely. While the emergence of the electronic health record has promised fast and actionable data at providers’ fingertips to identify and support patients most in need of services, there has been no cost-effective solution on the market that optimizes the electronic health record practically for this purpose.
Given these issues, when the founders of Wellconnex developed the model at Children’s Hospital of Philadelphia, the path forward for their population health program was uncertain. The team spent 5 years designing, building and refining solutions leveraging the power of the electronic health record to support the greater vision of proactive, integrated care they were seeking. With a peer-reviewed evaluation revealing a significant reduction in admissions and bed-days with a return on investment of $6 for every $1 invested in the program and evidence of improved patient outcomes, the model came into focus. Given that type of impact, it was clear that these solutions were ready to be exported to other health systems.
At Wellconnex, we believe delivering better patient care begins with deploying well-supported integrated teams—including physicians, nurses, social workers and community-based navigators—to more nimbly identify and engage patients that need the most attention. Therefore, Wellconnex offers a suite of solutions and services designed for and actively used by front-line clinicians and business leaders focused on rapid analytics, strategy development and evaluation, and proactive care management. These solutions are built within the electronic health record and provider workflows to simplify use and maximize adoption. Designed with leading disease experts, our tools and strategies are proven to promote integrated care, help direct more efficient decisions for the use of telemedicine, simplify patient management and resource planning, and improve clinical and financial outcomes.
Our Values
Wellness: We care deeply about health and balance and pursue actions that enable people to thrive.
Partnership: We value relationships and believe that providing an environment where everyone can contribute and have meaningful, earnest interactions creates better models for success.
Simplicity with Impact: We seek the easiest, streamlined approaches that leave a positive and lasting impact on each person and organization we help.
Integrity: We hold ourselves to high standards – expert practitioners, high impact solutions, validated approaches, effective business practices, strong ethics.
The Wellconnex Difference
We offer the most effective option on the market with solutions designed for and actively used by front-line clinicians and business leaders and fully integrated within the electronic health record.
• Our process is not one of building new, expensive data warehouses and enterprise software implementations—rather our solutions embed seamlessly into your current infrastructure and are fully integrated within the electronic health record for real-time data and immediate action.
• We are a full-service organization with end-to-end solutions for over 20 chronic diseases that can help you quickly adopt the tools, strategies, and integrated care teams necessary for a successful population health program.
• Our model is proven to improve clinical outcomes, strengthen patient experience, and reduce hospital stays for both primary and specialty care patients. We have also impacted outcomes for Medicaid-enrolled patients, a growing challenge for healthcare systems across the country.
Meet Our Team
With extensive experience spanning business management, population health, medicine, clinical care team design, quality improvement, metrics, data analysis, electronic health record / technology development, program implementation and change management the Wellconnex team is well-positioned to meet your organizations’ goals.
Hope Haiman, MBA, has over 30 years of experience designing, developing and transforming organizations across industries and business functions to enhance performance. Hope spent 20 years at Accenture, one of the leading global professional services companies, where as a strategy consultant, she worked with executive teams of Fortune 500 companies to develop corporate, business unit and operating strategies. Hope went on to work directly for Accenture as a leader in global talent strategy, where she created new approaches
and streamlined operations to better attract, build, deploy and retain specialized talent across 50 countries. As an independent consultant, she led special projects to develop and improve effectiveness of organizations of all sizes. She was also the Executive Vice President of a national non-profit, where she oversaw all programs and operations, managed funders and worked with the Board to create strategies and plans.
and streamlined operations to better attract, build, deploy and retain specialized talent across 50 countries. As an independent consultant, she led special projects to develop and improve effectiveness of organizations of all sizes. She was also the Executive Vice President of a national non-profit, where she oversaw all programs and operations, managed funders and worked with the Board to create strategies and plans.
Bachelor of Arts, Biology; Bachelor of Science, Economics, Marketing – University of Pennsylvania
MBA, Finance – Columbia University
Hope Haiman
Chief Executive Officer
David Rubin, MD MSCE, the founder of Wellconnex, which provides solutions for proactive, integrated care and population health management, is the Director of Population Health Innovation for the Department of Pediatrics at the Perelman School of Medicine at the University of Pennsylvania, and the Director of PolicyLab and a practicing physician at the Children’s Hospital of Philadelphia (CHOP). An accomplished health services researcher and professor at the University of Pennsylvania School of Medicine, his current role is to align emerging contracts for a health system that sees 500,000 children annually with delivery system innovation around value and quality. He has been responsible for aligning technologic solutions to better optimize the care of patients across multiple states and practice locations. As a health services researcher, he has published extensively on the quality of services received in the nation’s Medicaid program; his facility with national claims datasets and the pragmatic applications of these data to decision-making, is a unique skillset for application development in a big-data world.
Bachelor of Arts, Biology – University of Pennsylvania
Doctor of Medicine – University of California, San Francisco
Master of Science, Clinical Epidemiology – University of Pennsylvania
Dr. David Rubin
Chief Medical Advisor
Micah LaDousa has over 15 years of EHR experience as an analyst, manager, and consultant at both pediatric and adult health systems across the United States. He helped design and build the integrated care management solutions at CHOP which are a core part of the Wellconnex product suite. He previously led full life-cycle Epic installations, upgrades, and major EHR enhancement projects at multiple organizations. A certified Project Management Professional, he also maintains multiple Epic certifications along with his extensive experience in the health care space, allowing him to work easily with the technical, operational, and end-user levels throughout a health system.
Bachelor of Science, Economics, Integrated Liberal Studies – University of Wisconsin
Micah LaDousa
Chief Technology Officer
Elizabeth Brooks has extensive experience leading EHR implementation programs and outcomes-driven process improvement work. Betsy has worked for 10+ years in progressive leadership roles at Children’s Hospital of Philadelphia (CHOP), currently as the Senior Program Manager of the Population Health Innovation team. She leads the implementation of population health EHR tools, care team redesign processes, and quality improvement work across subspecialty and primary care teams at CHOP. Betsy previously led CHOP’s implementation and programming efforts for the CHIPRA Quality Demonstration Grant Program, a multi-million- dollar federal award program focused on implementing health information technology for pediatric quality improvement projects.
Bachelor of Arts – University of Notre Dame
Master of Public Health and Master of Science, Social Policy – University of Pennsylvania
Elizabeth Brooks
Chief Engagement Advisor
Jim Gay has over 13 years of experience as a data engineer, data scientist, and analyst at pediatric health systems and insurance providers. He led the effort at Children’s Hospital of Philadelphia to analyze real time data from all bedside monitors and connected devices, built an award winning population discovery application that sits inside the EHR, and also holds 3 Epic certifications. He led the external data integration efforts at CHOP to bring in payor data, risk scores, and other components into the health record.
Jim Gay
Director of Development